SUNRISE MELODY MK Electronic Saxophone: English Screen Language and Other Language Customization
The SUNRISE MELODY MK Electronic Saxophone has made a significant impact in the market with its new product launch, boasting excellent sound quality, 68 tones, MIDI capabilities, and many other convenient features. One question that arises is why the screen language of the device is limited to English and no minor language options are included by default.
English as the Primary Language
The choice to offer the screen language in English is primarily due to the fact that it is a global language. English is widely understood and used around the world, making it a convenient choice for a product with an international market presence. This decision ensures that the SUNRISE MELODY MK can be easily operated by musicians around the world without the need for additional translation work.
Non-English Language Customization
While the default language is English, SUNRISE MELODY recognizes the importance of catering to the needs of different markets and specific user groups. The company offers language customization options, but certain conditions must be met. Dealers must meet a minimum order volume and actively cooperate in customization based on their specific market needs. This approach allows the company to balance the costs associated with localization and ensure that there is enough demand to justify additional language support. For example, distributors in Vietnam have met the requirements and the product manual is in Vietnamese.
Importance of Customization
Non-English customization is not only about language inclusion; it is also about enhancing the user experience. Musicians who are more comfortable with their native language can interact with the instrument more intuitively and enjoyably. This customization can also open up new markets for the company because it demonstrates a commitment to meeting the specific needs of different regions and cultures.
English on screens and manuals
The use of English on screens and manuals is a strategic move designed to maintain consistency and reduce manufacturing and distribution complexity. It simplifies the global product support process and ensures that users can access the same level of information and support regardless of their location.
Conclusion
The decision to use English as the primary screen language for the SUNRISE MELODY MK electronic saxophone reflects a balance between global accessibility and localized practicality. The option to customize in non-English languages, depending on distributor demand and order volume, demonstrates flexibility and a customer-centric approach to business. This strategy not only caters to a wider audience, but also provides opportunities for growth in diversified markets.
We also welcome support and help in non-English languages, and hope that large distributors will have such cooperation and support.
